Lee Stafford social media management

Lee Stafford, a UK professional haircare brand sold through Boots, brought Reliable People on as freelance social media manager to grow the brand’s organic presence and support key product launches into Boots.

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In the first three months (February to April 2026), we increased monthly views by 376% and delivered the brand’s strongest month to date, while consistently reaching an audience well beyond Lee Stafford’s existing following.

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Highlights of the campaign:

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• Growth: Increased monthly views by 376% from February to April 2026.
• Peak month: Achieved 138.4K views in April 2026, the brand’s strongest month to date.
• New audience: Consistently reached 70 to 90% non-followers, significantly expanding brand awareness beyond the existing following.
• Retail campaigns: Delivered multiple product launch campaigns into Boots, including Hyaluronic Hydration and Red Idol Hair Perfume Mist.
• Influencer activation: Led one of Lee Stafford’s highest-profile influencer partnerships to date, a five-figure collaboration with Charlotte Crosby, extended through paid amplification.

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How we got there:

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• Retail-led campaigns: We aligned content around Boots product launches to drive both awareness and in-store visibility.
• End-to-end influencer management: We ran the five-figure Charlotte Crosby partnership from start to finish: selecting and briefing, content approval, launch strategy, paid amplification and performance reporting.
• Reporting throughout: We tracked views, interactions and link clicks at every stage, with the Charlotte Crosby campaign alone delivering 1.33M reel views and 300k+ paid impressions.

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This work helped position Lee Stafford’s social channels as a genuine driver of retail visibility, turning a single influencer partnership into over 26,000 link clicks and a template for future launches.