Drop in any rough product title & watch the magic happen!
psst.. the real thing uses more than just the input title, so expect this to be less accurate. Still cool though..
Clean, enrich, deploy. All guided by by one intelligent platform.
Connect in 60 seconds
Link Shopify, paste a feed URL, or upload a CSV. We pull your catalog — no risky writes back to your store.
We fix missing and broken fields
Titles, descriptions, Google categories, GTINs, brand, colour, size, gender, age group, material - written to spec, locked in, ready to ship.
Google gets a feed it loves
A stable feed URL Google fetches on schedule. You stay in control - re-sync whenever you want.
We create a single score using advanced analysis and weighting of Google's most important fields, including any you've missed. You can quickly see how you compare to the best, and what Optimise has done to improve your score.
BidSmart segments every product by clicks and ROAS — so you can see exactly where to scale up, cut back, and push harder.
* Example analysis only. Figures are illustrative. Your BidSmart analysis reflects your store's live Google Ads and Merchant Center data.
Shopify
Google Ads
WooCommerce
WordPress
Stop being forced to rely on a hunch. See how actions impacted performance and get a clear view of growth over time.
Google takes a margin on every Shopping click run through its own Comparison Shopping Service. /tools lets EU & UK stores switch to our third-party CSS (if you want) - so you keep the exact same ad spots and traffic, and pay around 20% less for each click. No agency, no setup, no catch.
A full comparison across setup, enrichment, bidding intelligence, CSS savings, analytics and pricing. No asterisks, no hidden tiers.
| Feature | Merchant CenterNative | OthersDataFeedWatch, Channable, WakeupData | ✦ /toolsReliable People |
|---|---|---|---|
| Getting Started | |||
| Setup time to first live feed | Hours–days | 30–60 mins | Approx 5 minutes |
| No store changes required | ✓ | Sometimes | Never — no writes back to your store |
| Shopify native connection | Basic | ✓ | ✓ |
| WooCommerce / Magento / BigCommerce | Via feed URL | ✓ | Via feed URL or CSV — no native connector required |
| Feed URL / CSV ingestion | ✗ | ✓ | ✓ |
| Multiple feeds per account | Limited | ✓ | Up to 5 feeds |
| Multi-country / multi-language feeds | ✓ | ✓ | 48+ countries supported |
| Product catalogue size limit | Platform limits apply | Plan-dependent | No limit (fair usage) |
| Feed Enrichment & Data Quality | |||
| AI-powered field enrichment | ✗ | ✗ | ✓AI |
| Fields enriched automatically | — | — | Up to 20 fields per product |
| AI model trainable by merchant | ✗ | ✗ | Book training sessions with the AI to actively improve data accuracy |
| AI trained on sector-relevant data only | ✗ | ✗ | Clothing stores learn from clothing stores — not generic boilerplate |
| Titles optimised for search intent | ✗ | Manual only | AI-rewritten |
| Descriptions enriched | ✗ | Manual only | AI-rewritten |
| Google product category auto-assigned | ✗ | Rule-based | AI-assigned |
| GTIN / MPN auto-populated | ✗ | ✗ | ✓ |
| Variant relationship builder (item_group_id) | ✗ | Manual rules only | Auto-detects & bonds colour/size variants into one product family — constellation + list viewsEXCLUSIVE |
| Before/after score comparison per product | ✗ | ✗ | See exact improvement per item |
| Revert enrichment per product | ✗ | ✗ | Full control, nothing permanent |
| Rules & Control | |||
| IF/THEN bulk field editing rules | ✗ | ✗ | ✓ |
| Global rules across all products | ✗ | Limited | ✓ |
| Auto-enrichment on every sync | ✗ | ✗ | Toggle on/off per feed |
| Manual enrichment trigger | ✗ | ✗ | ✓ |
| Feed Health & Scoring | |||
| Per-product quality score | ✗ | ✗ | 0–100 score per product |
| Feed-level aggregate score | Basic diagnostics | Limited | Clear 0–100 feed score |
| Listings recovered (missing fields filled) | ✗ | Partial | Avg. 82% of products improved |
| Merchant Center warnings surfaced | In MC only | ✓ | Surfaced inside /tools |
| Flagged products view | In MC only | Limited | All flagged products in one view |
| Sync & Hosting | |||
| Hosted Merchant Center-ready feed URL | N/A (native) | ✓ | CSV + XML endpoints |
| Daily auto-sync | ✓ | ✓ | ✓ |
| Manual sync on demand | ✓ | Varies | One click |
| Sync history & audit trail | Limited | Limited | Full timestamped history |
| CSS — Cost Reduction | |||
| Google CSS default (~20% per click) | Default | Default | Replaced |
| Third-party CSS partner switching | ✗ | ✗ | Built in |
| ~20% CPC saving on Shopping ads | ✗ | ✗ | Same placements, lower cost |
| CSS activation in-app (no agency needed) | ✗ | ✗ | Request with one click |
| CSS eligibility requirements | N/A | N/A | All paying users — no minimum spend |
| Bidding Intelligence | |||
| Product-level bid recommendations | ✗ | ✗ | BidSmart — recommended from £500/month Google Ads spend |
| Deep per-product tROAS analysis | Portfolio-level only | ✗ | Individual product tROAS scoring and analysis |
| Bid adjustment recommendations (+ / −) | ✗ | ✗ | Increase or reduce bids per product based on performance data |
| Custom label segmentation for bidding | ✗ | ✗ | Segment by performance tier for granular bid control |
| ROAS / CPA target per product segment | ✗ | ✗ | Set targets at segment level, not just campaign level |
| New / thin-data product incubation | ✗ | ✗ | Product Incubator — a controlled-budget pen where new products prove themselves before graduating into your segmentsEXCLUSIVE |
| Apply recommendations (you stay in control) | — | — | Nothing changes until you approve — full merchant control |
| Analytics & Reporting | |||
| Merchant Center performance data | In MC only | Limited | Pulled into /tools |
| Google Ads performance data | In Ads only | ✗ | Pulled into /tools |
| Shopify revenue data | ✗ | ✗ | ✓ |
| Blended cross-platform analytics view | ✗ | ✗ | All in one dashboard |
| Seasonality insight by brand / category | ✗ | ✗ | See seasonal demand & ROAS patterns by brand — time your bids and budget for the peaksEXCLUSIVE |
| ROI dashboard ("what has /tools done for you") | ✗ | ✗ | ✓ |
| Time saved metric | ✗ | ✗ | Calculated vs manual effort |
| Date range filtering | Limited | ✗ | 7 / 14 / 30 / 60 / 90 / 180 days |
| Activity log (syncs, enrichment, connections) | ✗ | ✗ | Full timestamped history |
| Support | |||
| Support channels | Help centre only | Ticketing | Support ticketing |
| Typical response time | Days | 1–3 business days | Within 1 business day |
| Pricing | |||
| Cost to get started | Free | £50–£500/month flat | 14-day free trial* |
| Pricing model | Free | Flat fee (pay whether it works or not) | 1.9% of Google-attributed sales — capped at £1,499/month |
| Minimum monthly charge | — | up to £150 | |
| Scales with your revenue | — | ✗ Fixed cost | You only pay more when you earn more |
| Cancel any time | — | Varies | ✓ |
Saves the average user 130+ hours in their first monthNo more manually fixing titles, hunting for missing GTINs, or second-guessing Google categories.
Make your Google Shopping budget go 20% further/tools is the only feed tool that also cuts your CPCs. Built-in CSS switching means you keep the same placements, pay less per click — and most merchants recover the entire cost of /tools from that saving alone, before a single feed improvement is counted.
AI that learns your industry, not just your catalogueUnlike generic enrichment tools, /tools trains its AI on data from stores in your sector — so a clothing retailer benefits from enrichment informed by other clothing retailers, not irrelevant product types. You can also book direct training sessions with the AI to actively improve data accuracy over time.
* Trial requires a valid payment method. Cancel before day 14 and you will not be charged.
Everything about /tools — connecting your product feed, AI enrichment, the feed Health Score, built-in CSS savings, BidSmart bidding, pricing and data security. Can't find your answer? Our support team replies within one business day.