Built for Merchant Centre

Enhance your product feeds to a level previously not possible &
save 1000s of hours in the process.

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Rebuild messy product data into Merchant Center-ready feeds - fast. Fix missing GTINs, weak titles, wrong categories, and policy issues so Google scores you higher, and you rank higher on the carousel.
What's this all about?

↑48%

Increase in Impressions after Enrichment rules.

↑127%

Lift in attributable Sales when Feed Health >90.

20+

Google Fields enriched using multiple sources.

24/7

Product Feed monitoring even while you sleep.

Try it free. No signup.

Drop in any rough product title & watch the magic happen!

psst.. the real thing uses more than just the input title, so expect this to be less accurate. Still cool though..

What used to take a specialist now takes an afternoon.

Clean, enrich, deploy. All guided by by one intelligent platform.

How it works

Just 3 simple steps to get your product feed top-notch.

one

Connect in 60 seconds

Link Shopify, paste a feed URL, or upload a CSV. We pull your catalog — no risky writes back to your store.

Two

We fix missing and broken fields

Titles, descriptions, Google categories, GTINs, brand, colour, size, gender, age group, material - written to spec, locked in, ready to ship.

Three

Google gets a feed it loves

A stable feed URL Google fetches on schedule. You stay in control - re-sync whenever you want.

Get started →

One Health Score monitors your entire feed.

0%

We create a single score using advanced analysis and weighting of Google's most important fields, including any you've missed. You can quickly see how you compare to the best, and what Optimise has done to improve your score.

What's yours?
Bidsmart analysis

Where is
your budget actually going?

BidSmart segments every product by clicks and ROAS — so you can see exactly where to scale up, cut back, and push harder.

Example analysis — 21,368 product catalogue
60% 45% 30% 15% 0%
Winners — 18%3,846 products
High clicks, high ROAS
Budget share: 6%
6% of budget
Losers — 31%6,624 products
High clicks, low ROAS
Budget share: 60%
60% of budget
Hidden gems — 12%2,564 products
Low clicks, high ROAS
Budget share: 3%
3% of budget
Unproven — 39%8,334 products
Low clicks, low ROAS
Budget share: 31%
31% of budget
WinnersScale up
LosersCut or fix
Hidden gemsPush harder
UnprovenTest or ignore
BidSmart recommendations
↑
Winners · 3,846 products Just now
Increase tROAS target by 29% — current bidding is under-capturing high-converting inventory
↑ £4,200 est. monthly revenue
↓
Losers · 6,624 products Just now
Reduce bids by avg. 41% across high-click, low-ROAS products to stop budget drain
↓ £1,850 wasted spend recovered
◆
Hidden gems · 2,564 products Just now
Raise bids by avg. 55% to expose high-ROAS products to more traffic
↑ Est. 3.1× more impressions

* Example analysis only. Figures are illustrative. Your BidSmart analysis reflects your store's live Google Ads and Merchant Center data.

Your actions. Contextualised by data.

Stop being forced to rely on a hunch. See how actions impacted performance and get a clear view of growth over time.

How we compare

We'll let the features do the talking.

A full comparison across setup, enrichment, bidding intelligence, CSS savings, analytics and pricing. No asterisks, no hidden tiers.

Feature Merchant CenterNative OthersDataFeedWatch, Channable, WakeupData ✦ /toolsReliable People
Getting Started
Setup time to first live feed Hours–days 30–60 mins Approx 5 minutes
No store changes required ✓ Sometimes Never — no writes back to your store
Shopify native connection Basic ✓ ✓
WooCommerce / Magento / BigCommerce Via feed URL ✓ Via feed URL or CSV — no native connector required
Feed URL / CSV ingestion ✗ ✓ ✓
Multiple feeds per account Limited ✓ Up to 25 feeds
Multi-country / multi-language feeds ✓ ✓ 48+ countries supported
Product catalogue size limit Platform limits apply Plan-dependent No limit (fair usage)
Feed Enrichment & Data Quality
AI-powered field enrichment ✗ ✗ ✓AI
Fields enriched automatically — — Up to 20 fields per product
AI model trainable by merchant ✗ ✗ Book training sessions with the AI to actively improve data accuracy
AI trained on sector-relevant data only ✗ ✗ Clothing stores learn from clothing stores — not generic boilerplate
Titles optimised for search intent ✗ Manual only AI-rewritten
Descriptions enriched ✗ Manual only AI-rewritten
Google product category auto-assigned ✗ Rule-based AI-assigned
GTIN / MPN auto-populated ✗ ✗ ✓
Before/after score comparison per product ✗ ✗ See exact improvement per item
Revert enrichment per product ✗ ✗ Full control, nothing permanent
Rules & Control
IF/THEN bulk field editing rules ✗ ✗ ✓
Global rules across all products ✗ Limited ✓
Auto-enrichment on every sync ✗ ✗ Toggle on/off per feed
Manual enrichment trigger ✗ ✗ ✓
Feed Health & Scoring
Per-product quality score ✗ ✗ 0–100 score per product
Feed-level aggregate score Basic diagnostics Limited Clear 0–100 feed score
Listings recovered (missing fields filled) ✗ Partial Avg. 82% of products improved
Merchant Center warnings surfaced In MC only ✓ Surfaced inside /tools
Flagged products view In MC only Limited All flagged products in one view
Sync & Hosting
Hosted Merchant Center-ready feed URL N/A (native) ✓ CSV + XML endpoints
Daily auto-sync ✓ ✓ ✓
Manual sync on demand ✓ Varies One click
Sync history & audit trail Limited Limited Full timestamped history
CSS — Cost Reduction
Google CSS default (~20% per click) Default Default Replaced
Third-party CSS partner switching ✗ ✗ Built in
~20% CPC saving on Shopping ads ✗ ✗ Same placements, lower cost
CSS activation in-app (no agency needed) ✗ ✗ Request with one click
CSS eligibility requirements N/A N/A All paying users — no minimum spend
Bidding Intelligence
Product-level bid recommendations ✗ ✗ BidSmart — recommended from £500/month Google Ads spend
Deep per-product tROAS analysis Portfolio-level only ✗ Individual product tROAS scoring and analysis
Bid adjustment recommendations (+ / −) ✗ ✗ Increase or reduce bids per product based on performance data
Custom label segmentation for bidding ✗ ✗ Segment by performance tier for granular bid control
ROAS / CPA target per product segment ✗ ✗ Set targets at segment level, not just campaign level
Apply recommendations (you stay in control) — — Nothing changes until you approve — full merchant control
Analytics & Reporting
Merchant Center performance data In MC only Limited Pulled into /tools
Google Ads performance data In Ads only ✗ Pulled into /tools
Shopify revenue data ✗ ✗ ✓
Blended cross-platform analytics view ✗ ✗ All in one dashboard
ROI dashboard ("what has /tools done for you") ✗ ✗ ✓
Time saved metric ✗ ✗ Calculated vs manual effort
Date range filtering Limited ✗ 7 / 14 / 30 / 60 / 90 / 180 days
Activity log (syncs, enrichment, connections) ✗ ✗ Full timestamped history
Support
Support channels Help centre only Ticketing Support ticketing
Typical response time Days 1–3 business days Within 1 business day
Pricing
Cost to get started Free £50–£500/month flat 14-day free trial*
Pricing model Free Flat fee (pay whether it works or not) 1.4% of Google-attributed sales — capped at £1,499/month
Minimum monthly charge — up to £150 £89/month
Scales with your revenue — ✗ Fixed cost You only pay more when you earn more
Cancel any time — Varies ✓

Saves the average user 130+ hours in their first monthNo more manually fixing titles, hunting for missing GTINs, or second-guessing Google categories.

Make your Google Shopping budget go 20% further/tools is the only feed tool that also cuts your CPCs. Built-in CSS switching means you keep the same placements, pay less per click — and most merchants recover the entire cost of /tools from that saving alone, before a single feed improvement is counted.

AI that learns your industry, not just your catalogueUnlike generic enrichment tools, /tools trains its AI on data from stores in your sector — so a clothing retailer benefits from enrichment informed by other clothing retailers, not irrelevant product types. You can also book direct training sessions with the AI to actively improve data accuracy over time.

* Trial requires a valid payment method. Cancel before day 14 and you will not be charged.