Marketing hasn’t kept up with how people actually live online.
Consumers don’t browse in neat, linear funnels anymore. They scroll. They search. They compare. They watch. They double-check on Reddit. They buy after seeing something three times in three different places.
Most in-house teams are still structured around channels - paid here, social there, email somewhere else, while buyers move fluidly between all of them.
Today, attention is multi-channel and often social-first. Discovery happens on Instagram and TikTok. Validation happens on Google. Trust builds through content. Conversion follows consistency.
If your marketing doesn’t reflect the way people actually use the internet, you’re not competing for attention - you’re competing for leftovers.
