/tools documentation
Everything about selling more on Google Shopping.
Plain-English guides and a technical reference library covering the platform, Merchant Center, Google Ads and Shopify. No jargon until you ask for it.
Platform guides
How /tools works: Optimise feed enrichment, BidSmart bid recommendations, and CSS savings. Setup, workflows and troubleshooting.
31 guides →Google Merchant Center
Feed requirements, product data attributes, disapprovals, feed rules and everything else Merchant Center expects from your product data.
99 guides →Google Ads for Shopping
Shopping and Performance Max: campaign structure, bidding strategies, tROAS, budgets, and how feed quality drives ad performance.
29 guides →Shopify product data
How Shopify products, variants, metafields and collections map to a Google Shopping feed, and how to structure them so they sell.
20 guides →