Invalid shipping region
What causes the "Invalid shipping region" error in Merchant Center and how to fix it.
This error means a region submitted in shipping settings isn't a valid code for the target country. Fix it by using the correct region codes from Google's supported list.
What triggers it
"Invalid shipping region" fires when a shipping rule, whether set at account level or via the feed's shipping attribute, references a region that Google doesn't recognise as valid for the destination country. This usually comes from copying a shipping template between countries (a region code valid in one market doesn't exist in another), or a typo in a manually entered rule.
See shipping and tax attributes for how account-level and feed-level shipping fit together.
How /tools helps
Shipping rules are checked as part of the feed's overall consistency review, so a region that doesn't belong to its country gets flagged rather than silently blocking that rule from applying.
Step by step
- Find the shipping rule with the invalid region. Diagnostics or your shipping settings will point to which rule references a region Google doesn't recognise.
- Look up the correct code for that country. Google expects standard region codes for the destination country. A typo, an outdated code, or a region that doesn't exist for that country will all trigger this.
- Correct the region in your shipping settings. Update the rule to use the valid code and re-check any other rules for the same country while you're there.
- Re-submit and confirm the flag clears. Once the region code is valid, the error should clear on the next crawl.